A Consideration Set Refers to

question 59

Multiple Choice

A consideration set refers to

• A)the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class.
• B)the group of generic brands that a consumer would reluctantly consider acceptable.
• C)the group of brands of which a consumer is aware.
• D)all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
• E)those product alternatives a consumer has considered,including those deemed unacceptable.

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Definitions:

Social Factors

Aspects of society that influence individuals' lives, including family, education, economic status, and cultural norms.

Biological Factors

Refers to the physiological, genetic, and neurochemical elements that significantly influence an individual's behavior and attributes.

Intersex

A term describing individuals born with physical sex characteristics that do not fit typical binary notions of male or female bodies.

Transgender

Individuals whose gender identity and/or gender expression differs from the sex they were assigned at birth.