Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

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Definitions:

Symbol

A sign or representation that stands for its object by convention, association, or resemblance.

Weld Symbol

A notation used on engineering drawings to specify the type, size, and other details of a weld, critical for manufacturing and assembly processes.

Fillet Weld

A type of weld used to join two pieces of metal at a right angle, characterized by its triangular cross-section.

Dimension

A measurable extent of some kind, such as length, breadth, depth, or height.