According to the Colgate Toothpaste Ad Above and the Textbook,what

question 60

Multiple Choice

According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

• A)changing beliefs about the extent to which a brand has certain attributes
• B)changing the perceived importance of attributes
• C)adding new attributes to the product
• D)providing free trials of the new product
• E)obtaining a seal of approval to reduce consumers' risk and encourage purchases

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Definitions:

Recency Effect

The improvement in retention of information learned at the end of a task.

Memory

The cognitive process involving the encoding, storing, and retrieving of information.

Forgetting

The processes that prevent information from being retrieved from a memory store.

Retrieve Information

The cognitive process of recalling or accessing information stored in memory.