A Key Difference Between Cause Marketing and a Charitable Contribution

question 183

Multiple Choice

A key difference between cause marketing and a charitable contribution is

• A)a charitable contribution provides an organization with a lower tax deduction.
• B)there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C)charitable donations are contributed at the sole discretion of the firm;cause marketing is the amount is directly affected by consumers' purchases.
• D)cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E)there is essentially no difference between a charitable contribution and cause marketing.