Which of the Following Statements About Psychographics Is Most Accurate

question 391

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
• B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
• C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
• D)Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings.
• E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

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Definitions:

Divorce Rate

The statistical measure of the number of divorces that occur among the population during a given time period, often per 1,000 population.

Marriage Rate

The statistical measure of the number of marriages per a certain unit of population within a specified time period.

Segregated

The enforced separation of different racial, ethnic, or social groups, often referring to the historical racial segregation in United States schools, transportation, and public places.

American Military

The armed forces of the United States, responsible for defense and military operations both domestically and internationally.