The VALS Framework Segments Consumers Based on

question 221

Multiple Choice

The VALS framework segments consumers based on

• A)their primary motivation for buying products and their resources.
• B)their demographics and their preferred shopping channel.
• C)their product usage,age,and gender.
• D)where they live and their median home price.
• E)their media usage and education level.

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Definitions:

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and a tendency toward negative emotional states.

Extraversion

a personality trait that involves being outgoing, energetic, and sociable, and deriving energy from interactions with others.

Conscientiousness

A dimension of personality that involves being disciplined, organized, and responsible for one's actions.

Cluster A

A classification within the Diagnostic and Statistical Manual of Mental Disorders (DSM), referring to personality disorders characterized by odd, eccentric thinking or behavior; includes paranoid, schizoid, and schizotypal personality disorders.