Examlex
In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to read business and news magazines such as Fortune and Time?
Variable-Ratio Schedule
A reinforcement schedule in behaviorist psychology where a response is reinforced after an unpredictable number of responses, making it very resistant to extinction.
Nonreinforced Responses
Responses that are not strengthened by reinforcement in the learning process, potentially leading to their extinction.
Reinforcer
Any stimulus that strengthens or increases the likelihood of a specific response or behavior by being applied as a consequence of that behavior.
Discriminative Stimulus
A stimulus in the presence of which a particular response will be reinforced or punished, leading to an increase or decrease in the occurrence of that response.
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