Which of the Following Statements About the VALS Framework Is

question 19

Multiple Choice

Which of the following statements about the VALS framework is FALSE?

• A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
• B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
• C)The VALS framework seeks to explain why and how consumers make purchase decisions.
• D)The VALS framework identifies eight consumer segments.
• E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

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Definitions:

Alcoholism

A chronic disease characterized by uncontrolled drinking and preoccupation with alcohol, negatively affecting social and health aspects.

Maladaptive

Behaviors or actions that are counterproductive to coping with problems or situations effectively, often worsening the situation.

Medical Model

The medical model is an approach to health which focuses on illness or disability as a problem of the body, requiring medical intervention.

Abnormal Behavior

Actions or patterns of behavior that deviate significantly from what is considered typical or normal within a culture or society.