Cognitive Dissonance Refers to

question 165

Multiple Choice

Cognitive dissonance refers to

• A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
• B) feelings of discomfort associated with purchasing something purely for the sake of prestige.
• C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
• D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
• E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

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Definitions:

Economic Status

A measure of a person's or population's financial health and stability, often determined by income, wealth, and employment.

Propaganda

Information, especially of a biased or misleading nature, used to promote a political cause or point of view.

Stance On Issues

A position or viewpoint taken on specific matters or topics, often political or social in nature.

World Wide Web

An information system on the internet which allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.