VALS Groups of Consumers Motivated by __________ Are Those Who

question 128

Multiple Choice

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

• A)ideals
• B)achievement
• C)self-expression
• D)rewards
• E)success

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Definitions:

Absence

The state of something being not present or lacking.

Double Coincidence

A condition in barter systems where two parties each possess an item the other wants, facilitating a direct exchange without the need for a common currency.

Different Products

Varieties of goods and services that are distinct in quality, features, or branding, catering to diverse consumer needs.

Barter

A system of exchange where goods or services are traded directly for other goods or services without the use of money.