In the VALS Framework,consumers Who Are Looking for Products and Services

question 74

Multiple Choice

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

• A)ideals-motivated group.
• B)rewards-and-success-motivated group.
• C)self-expression-motivated group.
• D)achievement-motivated group.
• E)high-and-low-resource group.

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Definitions:

Task Difficulty

Task difficulty refers to the level of challenge presented by a task, significantly influencing an individual's performance and the strategies they employ to achieve success.

Stable

Not likely to change or fail; firmly established.

Mastery-oriented

An approach or attitude focused on learning, understanding, and mastering skills or knowledge, rather than merely achieving good grades or ratings.

Performance Goals

Objectives aimed at demonstrating competence or achieving a standard of excellence in a task.