In the VALS Framework,each Consumer Segment Exhibits Unique Media Preferences

question 264

Multiple Choice

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

• A)Experiencers
• B)Believers
• C)Thinkers
• D)Survivors
• E)Makers

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Definitions:

Bargaining Units

Groups of employees with a clear community of interests, represented by a single labor union in collective bargaining agreements with their employer.

NLRB

The National Labor Relations Board, an independent agency of the United States government charged with enforcing US labor law in relation to collective bargaining and unfair labor practices.

SEIU

The Service Employees International Union, a labor union representing almost 2 million workers in the United States and Canada in healthcare, public services, and property services.

University Faculty

A group of educators and academic staff involved in teaching and research at colleges or universities.