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A reference group that a person wishes to be a member of or wishes to be associated with is referred to as a(n) __________ group.
Ratio Analysis
A quantitative analysis of information contained in a company’s financial statements, used to evaluate performance, liquidity, profitability, and solvency.
Profitability Ratios
Ratios that measure the amount of operating income or net income an organization is able to generate relative to its assets, owners’ equity, and sales.
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