Over a Period of Several Decades,coffee Consumption Declined from 75

question 76

Multiple Choice

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 56% in 2010.A firm with a good marketing orientation would have

• A)found a less volatile product to sell in its business portfolio.
• B)invested more money into market research for new product development.
• C)changed to a new promotional firm.
• D)explored the reasons behind these changes in coffee consumption trends.
• E)demoted coffee from being a "star" to a "dog" in its growth-share matrix

---

Definitions:

Unconscious Fears

Fears that reside within the unconscious mind, affecting behavior and thought processes without the individual's awareness.

Cultural Norms

Are the shared expectations and rules that guide behavior of people within social groups.

Constructs

Psychological categories or concepts that represent behaviors or experiences, often used to understand and predict human actions and attitudes.

Innate Drive

A natural or instinctual force that motivates behavior without the necessity of learning or experience.