Over a Period of Several Decades,coffee Consumption Declined from 75

question 76

Multiple Choice

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 56% in 2010.A firm with a good marketing orientation would have

• A)found a less volatile product to sell in its business portfolio.
• B)invested more money into market research for new product development.
• C)changed to a new promotional firm.
• D)explored the reasons behind these changes in coffee consumption trends.
• E)demoted coffee from being a "star" to a "dog" in its growth-share matrix

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Definitions:

Sustainable Business

A business approach that focuses on meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Natural Environment

All living and non-living things occurring naturally, such as land, water, air, plants, and animals, which are essential for human survival and economic activity.

Uncertain Environment

An external context in which it is difficult to predict future conditions or outcomes, often leading to challenges in planning and decision making.

Environmental Conditions

The various physical, chemical, and biological factors that surround and affect the viability and activities of an organism or community.