Examlex
According to the textbook,four new technologies are expected to have impact on marketing.These are:
Genetic Engineering
The deliberate modification of the characteristics of an organism by manipulating its genetic material.
Genomic Library
A collection of DNA fragments that represent the entire genome of an organism, stored in a set of host cells.
Recombinant Gene
A gene that has been created by combining DNA from two or more different sources.
Functional Enzymes
Proteins that act as catalysts for biochemical reactions within living organisms, maintaining the body's metabolism.
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