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According to the Textbook,four New Technologies Are Expected to Have

question 275

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According to the textbook,four new technologies are expected to have impact on marketing.These are:


Definitions:

Genetic Engineering

The deliberate modification of the characteristics of an organism by manipulating its genetic material.

Genomic Library

A collection of DNA fragments that represent the entire genome of an organism, stored in a set of host cells.

Recombinant Gene

A gene that has been created by combining DNA from two or more different sources.

Functional Enzymes

Proteins that act as catalysts for biochemical reactions within living organisms, maintaining the body's metabolism.

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