Diversification Refers to the Marketing Strategy of

question 161

Multiple Choice

Diversification refers to the marketing strategy of

• A) increasing sales of current products in current markets.
• B) selling current products to new markets.
• C) selling new products to new markets.
• D) selling new products to current markets.
• E) selling the same brands in both current and new markets.

---

Definitions:

Firm Mass

A solid lump of tissue that can be felt under the skin, which may be benign or indicative of a more serious condition.

Rectal Examination

A clinical procedure where a doctor or nurse inserts a gloved and lubricated finger into the rectum to check for abnormalities of the lower bowel, prostate, or other structures.

Prostate Gland

A gland in male reproductive system that produces fluids that support and nourish sperm.

Occult Blood

Hidden blood in stool or other specimens, detectable only by chemical tests and not visible to the eye.