The Process of Continually Acquiring Information on Events Occurring Outside

question 251

Multiple Choice

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

• A)significant trend analysis.
• B)organizational scanning.
• C)environmental scanning.
• D)a SWOT analysis.
• E)marketing intelligence.

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Definitions:

Neurotransmitter

Chemical messengers that transmit signals across a chemical synapse, from one neuron to another target neuron.

Cardiac Muscle

A specialized form of striated muscle found in the walls of the heart, responsible for pumping blood throughout the body.

Atrial

Pertaining to the atria, the two upper chambers of the heart that receive blood entering the heart.

Ventricular Contractions

The tightening of the heart's ventricles that occurs during the heartbeat to pump blood out of the ventricles to the rest of the body.