In the Boston Consulting Group (BCG)model for Analysis of a Firm's

question 130

Multiple Choice

In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects

• A)market growth rate.
• B)marketing efficiencies.
• C)industry attractiveness.
• D)market segment size.
• E)relative market share.

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