The BCG Has Given Specific Names and Descriptions to the Four

question 139

Multiple Choice

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Cash cows" are SBUs that are classified as having

• A)high market growth rates and high relative market shares.
• B)low market growth rates but high relative market shares.
• C)low market growth rates and low relative market shares.
• D)high market growth rates but low relative market shares.
• E)medium market growth rates and medium relative market shares.

---

Definitions:

Cognitive-Behavioural Therapy

A form of psychotherapy that treats problems and boosts happiness by modifying dysfunctional emotions, behaviors, and thoughts.

Clinical Diagnosis

The process of identifying a disease or condition by evaluating patient history, physical examination, and sometimes diagnostic tests.

SAD

Seasonal Affective Disorder, a type of depression that occurs at the same time every year, usually in winter.