An Organization That Focuses Its Efforts on (1)continuously Collecting Information

question 160

Multiple Choice

An organization that focuses its efforts on (1) continuously collecting information about customers' needs; (2) sharing this information across departments;and (3) using it to create customer value is said to have a

• A)societal marketing concept.
• B)focus on macromarketing.
• C)nonprofit orientation.
• D)market orientation.
• E)profit maximization orientation.