Diversification Analysis Refers to

question 181

Multiple Choice

Diversification analysis refers to

• A) a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
• B) a framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
• C) a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• D) a technique used to determine the appeal of each SBU or offering and then the amount of cash, if any, each should receive.
• E) a framework that identifies four "generic" strategies to achieve a competitive advantage.

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Definitions:

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