The Detailed Day-To-Day Operational Decisions Essential to the Overall Success

question 152

Multiple Choice

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as

• A)marketing plans.
• B)marketing programs.
• C)marketing tactics.
• D)marketing strategies.
• E)marketing procedures.

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Definitions:

Price Conscious

Being aware of and giving importance to the cost of goods and services when making purchasing decisions.

Demand

The desire combined with purchasing power for specific goods or services at a given time and price.

Lunchbox

A container used to carry food, often for consumption at work or school.

Revenue

the total amount of money received by a company for goods sold or services provided during a certain period.