Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Cognitive Dissonance

A state of psychological tension induced by dissonant relationships between cognitive elements.

Anticipated Reactions

Expectations about how others might respond to one's actions, which can influence decision-making processes.

Situational Constraint

An influence on behavior due to the likelihood that other persons will learn about that behavior and respond positively or negatively to it.

Unit Relation

The fundamental connections or associations between elements within a system, defining how individual parts interact and contribute to the overall structure or function.