The Actions Taken During the Implementation Phase of the Strategic

question 216

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) develop schedules;and (4) execute the marketing program.

• A)select target markets
• B)design marketing organization
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues,expenses,and profits

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock.

Tax Rate

The magnitude of tax imposition by the government on the revenue streams of individuals or enterprises.

Bond Rating

An assessment of credit quality provided by rating agencies, indicating the default risk of a bond issuer.