The Actions Taken During the Implementation Phase of the Strategic

question 144

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules, and (4) __________.

• A)position the product
• B)select target markets
• C)find points of difference
• D)execute the marketing program
• E)develop the budget by estimating revenues, expenses, and profits

---

Definitions:

Codes of Ethics

Guidelines designed to help professionals conduct business honestly and with integrity, usually set by professional organizations or individual companies.