The BCG Has Given Specific Names and Descriptions to the Four

question 345

Multiple Choice

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Question marks" are SBUs that are classified as having

• A)high market growth rates and high relative market shares.
• B)low market growth rates but high relative market shares.
• C)low market growth rates and low relative market shares.
• D)high market growth rates but low relative market shares.
• E)medium market growth rates and medium relative market shares.

Identify the difference between product advantages, benefits, and features.

Understand the impact of psychological, social, and economic factors on buying behavior.

Know the components and roles within a buying center.

Distinguish between consumer buying processes and decision making types.

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Definitions:

Demand Curve

A visual chart that illustrates how the demand quantity of a product or service correlates with its price over a specific time frame.

Demand Curves

Graphical representations showing the relationship between the price of a good and the quantity demanded by consumers, typically downward sloping.

Supply Curves

An illustrative chart showing how the price of a product or service correlates with its supply during a certain period.

Law Of Supply

An increase in the price of a product will increase the quantity of it supplied; and conversely for a decrease in price.