Which of the Following Statements Reflects the Key Elements in Developing

question 98

Multiple Choice

Which of the following statements reflects the key elements in developing a marketing strategy for L.M.Schofield,Inc. ,a company that produces specialized concrete surfaces for heavily trafficked areas such as retail outlets and amusement parks?

• A)Buy ads in all the major trade journals that explain the variety of surfaces available and what uses each has.
• B)Communicate using direct mail about the various walking surfaces Schofield can create for contractors who are building riding and walking paths.
• C)Design a sample ad and test it using visitors at a trade show.
• D)Hire six new sales representatives for the Midwest regional office and train them on all aspects of concrete surfaces.
• E)Conduct a focus group to decide on which surface to use for a theme park in Brazil.