The Two Major Aspects of the Evaluation Phase of the Strategic

question 17

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A)segmenting the market and selecting target markets.
• B)establishing a business mission and designing measurable goals and objectives.
• C)designing the marketing mix and setting the budget.
• D)comparing the results of the marketing program with the goals in the written plans to identify deviations and then to act on them.
• E)executing the marketing plan and designing the marketing organization.

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Definitions:

Meeting Minutes

A written record of the discussions, decisions, and actions taken during a meeting, intended to serve as an official documentation of the event.

Planning Tasks

The activities involved in defining objectives, strategies, and actions to achieve a specific goal.

Telepresence

Technology that allows a person to feel or appear as if they are present in a location other than their true location.

Nonverbal Signals

Forms of communication without words, such as gestures, facial expressions, and body language, that convey messages or emotions.