The Actions Taken During the Evaluation Phase of the Strategic

question 171

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: (1) compare results with plans to identify deviations and (2) __________.

• A)find points of difference
• B)execute the marketing program
• C)track sales and revenues and compare with competitors
• D)develop the budget by estimating revenues,expenses,and profits
• E)correct negative deviations and exploit positive ones

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Definitions:

Discount Period

The time frame within which a payment can be made at a reduced rate before it reverts to the full price.

Accounts Receivable

The money owed to a business by its clients or customers for goods or services delivered but not yet paid for.

Credit Terms

Conditions under which credit is extended by a lender to a buyer, including repayment time frame and interest rate.

Invoice Date

The date on which an invoice is issued, marking the point in time when the billing process for goods delivered or services rendered begins.