What Is the Purpose of the Evaluation Phase of the Strategic

question 185

Essay

What is the purpose of the evaluation phase of the strategic marketing process? How is it accomplished?

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Definitions:

Expected Value

The weighted average of all possible values of a random variable, weighted by their respective probabilities.

Simple Linear Regression

A method of fitting a straight line through a set of data points to model a linear relationship between two variables.

Prediction Interval

An interval estimate of a real-valued observation based on a sample of data predicting where an individual measurement will fall.

Particular Value

A specific or distinct value within a set or range of data.