For Marketing to Occur,there Must Be Two or More Parties

question 29

Multiple Choice

For marketing to occur,there must be two or more parties with unsatisfied needs.Dr.Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

• A)people who are nostalgic about childhood summers.
• B)people with a desire for a beverage other than soda or water.
• C)product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D)a local distributor of alcoholic beverages.
• E)a nutritionist promoting the benefits of fresh fruit in people's diets.

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Definitions:

Purely Competitive Labor Market

A resource market in which many firms compete with one another in hiring a specific kind of labor, numerous equally qualified workers supply that labor, and no one controls the market wage rate.

Rate of Unionization

The percentage of workers who are members of a union within a particular workforce or industry.

Protective Service Workers

Individuals employed in occupations that focus on public safety, law enforcement, and security services.

Job Turnover

The rate at which employees leave a workforce and are replaced by new employees.