Whether an Individual Is Buying for Personal or Household Use,or

question 172

Multiple Choice

Whether an individual is buying for personal or household use,or an organization is buying for its own use or for resale,the individual or organization would be considered

• A)a prospective customer.
• B)the primary marketing decision maker.
• C)a potential distributor.
• D)an informed buyer.
• E)an end-user.

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Definitions:

Salvage Value

The estimated resale value of an asset at the end of its useful life, used in calculating depreciation expenses.

Annual Depreciation

The portion of the cost of a fixed asset that is expensed each year over its useful life.

Payback Period

The time it takes for an investment to generate an amount of income or cash equivalent to the cost of the investment, used as a measure of the investment's risk and profitability.

Discount Rate

The interest rate used to discount future cash flows to their present value, often used in investment appraisal and capital budgeting.