A Local College of Business Offers an Outstanding Graduate Business

question 116

Multiple Choice

A local college of business offers an outstanding graduate business school education program.Cali pays the tuition to attend and earns her MBA with a concentration in marketing management.Upon graduating,she is offered a high paying,fulfilling position.Was this a marketing exchange?

• A)No,because the university earned a profit from Cali's tuition.
• B)No,because money was exchanged in the form of tuition and Cali's income will come from her employer,not the graduate school.
• C)No,because the school did not provide Cali with a tangible product,only the potential of an education.
• D)Yes,because the university promised Cali she would graduate on time,and she did.
• E)Yes,because paying tuition was exchanged for knowledge that directly led to Cali's high paying,fulfilling new job.

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Definitions:

Heartburn

A burning discomfort or pain in the chest, usually arising from the reflux of stomach acid into the esophagus.

Avoidance Learning

A process of operant conditioning where learning occurs through the avoidance of an unpleasant stimulus.

Classical Conditioning

The acquisition of knowledge that takes place by associating an external stimulus with a naturally existing stimulus, which triggers a deliberate response.

Operant Conditioning

A learning process in which the probability of a response is changed by its consequences, with behaviors being strengthened or weakened by reinforcements or punishments.