The Arizona Biltmore in Phoenix Is Next to the Biltmore

question 191

Multiple Choice

The Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park,a large shopping mall located less than a mile away.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees?

• A)Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
• B)Send a mass mailing to all local businesses.
• C)Set up information kiosks at several locations within the Biltmore Fashion Park.
• D)Offer free made-to-order breakfasts for guests staying at the hotel on business.
• E)Offer special discount rates to guests coming from the East Coast.

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Definitions:

Reagan Administration

The presidential term of Ronald Reagan, the 40th President of the United States, from 1981 to 1989, known for its conservative policies and the end of the Cold War.

Weapons Deal

An agreement between parties, typically countries or organizations, for the sale and purchase of military arms and equipment.

Oliver North

A former United States Marine Corps lieutenant colonel involved in the Iran-Contra affair during the Reagan administration, known for his role in the sale of arms to Iran.

Nicaragua

A country in Central America known for its dramatic terrain of lakes, volcanoes, and beaches.