A Local University Offers Business Courses for a Specific Target

question 48

Multiple Choice

A local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A)put announcements on campus bulletin boards
• B)distribute promotional materials during classes
• C)advertise on national television
• D)advertise on local hip-hop radio shows
• E)advertise in the local newspaper

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Definitions:

Marginal Utility

Extra pleasure or advantage gained by consuming one more unit of a good or service.

Utility Maximizing

The economic principle where consumers allocate their resources to maximize their overall satisfaction or utility.

Consumption Mix

Refers to the combination of goods and services consumed by an individual or within an economy.

Theory of Consumer Behavior

An economic framework describing how individuals make decisions to allocate their resources on consumption items, based on their preferences, income, and the prices of goods and services.