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The five major environmental forces in a marketing decision are
Interest
Interest is the cost of borrowing money, typically expressed as a percentage of the principal, or the income earned on deposited funds.
Study
An investigation or analysis of a subject or area of research to acquire knowledge or establish facts.
Descriptive Statistics
The discipline of quantitatively describing the main features of a collection of data.
Statistical Inference
The process of deriving conclusions about a population based on information obtained from a sample of that population.
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