The View That Holds an Organization Should Satisfy the Needs

question 19

Multiple Choice

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

• A) the societal marketing concept.
• B) the marketing concept.
• C) consumerism.
• D) social responsibility.
• E) capitalism.

---

Definitions:

Semantic Processing

A cognitive process that involves the understanding of words and sentences by the brain.

Nonsense Syllables

Meaningless sets of two to three letters that do not follow standard word formation rules, used in memory and learning experiments.

Semantic

Related to the meanings of words and phrases in language, as well as the study of meaning in communication.

Shallow Processing

A method of information processing that involves minimal thought and focuses on surface details such as the appearance or sound of words.