All of the Following Are True About Marketing EXCEPT

question 64

Multiple Choice

All of the following are true about marketing EXCEPT:

• A)Marketing is a broader activity than advertising.
• B)Marketing stresses the importance of delivering genuine benefits in the offerings of products,services,and ideas.
• C)Marketing persuades people to buy the "wrong" things.
• D)When an organization engages in marketing,all stakeholders should benefit.
• E)Marketing is a broader activity than personal selling.

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Definitions:

Incentive Pay

A form of compensation designed to reward employees for achieving specific goals or exceptional performance.

Performance-Based Systems

Systems that appraise and reward employees based on their performance outcomes or achievements, rather than time spent or seniority.

Monetary Rewards

Financial incentives offered to employees as recognition for their work performance, achievements, or to motivate specific behaviors.

Stock Options

A benefit often granted to employees, giving them the right to buy the company's stock at a fixed price within a specific period.