A Student Wants to Buy a Smartphone So She Can

question 202

Multiple Choice

A student wants to buy a smartphone so she can share pictures with her friends.An insurance claims adjuster wants to buy a smartphone to document accidents (take pictures,write a report,etc.) .If they both purchase the same model smartphone,such as an Apple iPhone,which statement is most accurate?

• A)The adjuster is a prospective customer because the smartphone will be used for work; the student is only a secondary user since the purpose of the smartphone is just for entertainment.
• B)Both the adjuster and the student are potential customers because in their own way,they both benefit from the product.
• C)Neither the adjuster nor the student is a prospective customer since the company will pay for the adjuster's smartphone and the student's parents will pay for hers.
• D)The student is the prospective customer since there are more students buying smartphones for personal use than there are insurance adjusters buying smartphones for business use.
• E)Only a person who has bought a smartphone previously is a prospective customer; only previous owners of smartphones benefit from buying new ones.

Identify franchisor functions within the Franchise Relationship Model.

Explain the Service Delivery System (SDS) component within a franchise offering.

Recognize the purpose and composition of a demographic profile in customer targeting.

Understand the implications and requirements of franchise license agreements related to product purchase.

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Definitions:

Molecules

The smallest units of a chemical substance that can exist independently while retaining the composition and chemical properties of the substance.

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Inflammation of a vein caused by a blood clot.

Blood Clot

A semi-solid mass of blood that can form in the body's vessels, potentially leading to blockages and health issues.

Sialolithectomy

A surgical procedure to remove a stone from a salivary gland or its duct.