If You Followed the Suggestions of Robert M

question 206

Multiple Choice

If you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?

• A)Anticipate the future five years out in terms of product form,ingredients,and packaging-to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated the product's benefits but provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup,which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

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Definitions:

Ethical Conduct

The practice of behaving in ways that are morally accepted as good or right, particularly in a professional setting.

Sexual Harassment

Unwanted or inappropriate sexual advances, remarks, or behaviors that create a hostile or offensive work environment.

Political Skill

The ability to understand others at work and to use such knowledge to influence others to act in ways that enhance one's personal or organizational objectives.

Facets

Refers to the various aspects or dimensions of an object, concept, or phenomenon.