Which of the Following Statements About Marketing Departments Is Most

question 2

Multiple Choice

Which of the following statements about marketing departments is most accurate?

• A)The marketing department should work solely with people within its own department.
• B)The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C)The marketing department is only responsible for the 4 Ps,not the 7 Ps.
• D)The marketing department is responsible for market research,supervision of product development,and product promotion.
• E)The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Understand the basic concepts and functions of underwriting in insurance.

Comprehend the roles and operations of financial institutions including banks, credit unions, and the Federal Reserve System.

Recognize the functions and significance of different rates such as the discount rate.

Identify the purpose and functions of regulatory bodies and committees such as the National Association of Securities Dealers (NASD) and the Federal Open Markets Committee (FOMC).