The Element of the Marketing Mix That Describes What Is

question 30

Multiple Choice

The element of the marketing mix that describes what is exchanged for a product is known as

• A)a product.
• B)the price.
• C)promotion.
• D)the place or distribution.
• E)money.

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Definitions:

Financial Performance

A measure of how well a firm uses assets from its primary mode of business and generates revenues.

Recession

A period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.

Marketing Department

A division within a company responsible for promoting and selling its products or services.

Lewin's Approach

A psychological methodology that suggests behavior is a dynamic balance of forces working in opposing directions.