The Linking of the Organization to Its Individual Customers, Employees

question 173

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Capital

The wealth in the form of money or assets owned by a person or business, used for starting a business or to invest.

Total Liabilities

The combined amount of a company's short-term and long-term financial obligations.

Statement Of Owner's Equity

A financial document that shows changes in the owner’s equity of a company during a specific period, including contributions, withdrawals, and the income or loss.

Change In Revenue

The difference in a company's sales from one period to the next, reflecting increases or decreases in income from its operations.