After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 175

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A)marketing strategy.
• B)macromarketing agenda.
• C)micromarketing agenda.
• D)marketing program.
• E)marketing concept.

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Definitions:

Anticommunist Crusade

A period of intense effort to eliminate communist influence in various spheres of life, often associated with the Cold War era.

American Loyalty

The sense of allegiance or fidelity to the United States, often highlighted during times of national crises or wars.

Henry Steele Commager

An influential 20th-century American historian known for his studies of American history and his role as a public intellectual.

American Identity

The collective characteristics, values, and beliefs that define what it means to be American, shaped by historical events, culture, and diversity.