Based on the Marketing Program 3M Developed for Its Post-It^®

question 38

Multiple Choice

Based on the marketing program 3M developed for its Post-it^® Flag Highlighters and Post-it^® Flag Pens,one can conclude that

• A)the market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are identical.
• B)the target market segments for Post-it^® Flag Highlighters and Post-it^® Flag Pens are not realistic.
• C)the Post-it^® Flag Highlighters and Post-it^® Flag Pens are priced unfairly for its target markets.
• D)the prices for 3M's Post-it^® Flag Highlighters and Post-it^® Flag Pens are set to maximize 3M's profits,not its distributors' profits.
• E)the promotion strategy is designed to increase awareness among potential users.

---

Definitions:

Millennials

A generational cohort following Generation X, typically considered to be born between the early 1980s to the mid-1990s to early 2000s, known for their comfort with digital technologies.

Follower Needs

The requirements or desires of followers that, when met, can lead to higher satisfaction and effectiveness in a leadership context.

Personality Trait

Enduring personal characteristics or qualities that influence an individual's behavior across different situations and over time.

Morally Uplifting

Refers to actions or communications that improve the moral well-being of individuals, encouraging them to adopt virtuous behaviors.