Which Element of the Marketing Mix Is Demonstrated When Mars,Inc

question 92

Multiple Choice

Which element of the marketing mix is demonstrated when Mars,Inc.has a sale on M&MS^® brand candies?

• A)product
• B)price
• C)promotion
• D)place
• E)production

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Definitions:

Saturn Owner's Club

A community or organization of individuals who own Saturn vehicles, potentially engaging in meetups, forums, or discussions related to their cars.

Associative Influence

The process through which people are affected by the meanings and implications of nearby or associated concepts and ideas.

Power Base

the sources of influence and authority an individual or organization possesses, such as expertise, control of resources, or personal relationships.

Positive Reinforcement

A principle in behavioral psychology where the introduction of a rewarding stimulus following a desired behavior increases the likelihood of that behavior being repeated in the future.