The Idea That an Organization Should (1) Strive to Satisfy

question 170

Multiple Choice

The idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals reflects the

• A)concept of synergy.
• B)marketing concept.
• C)principle of customer relationship management.
• D)societal marketing concept.
• E)consumerism concept.

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Definitions:

Punishment

A consequence applied to an individual or animal in response to an undesirable behavior, with the intent of decreasing or eliminating that behavior.

Instinctive Drift

Tendency for an animal’s behavior to revert to genetically controlled patterns.

Genetic Blueprint

A metaphor for the complete set of genes that an organism inherited, which determines its biological characteristics and development.

Maturation

The process of becoming mature; encompasses the physical, mental, and emotional developments that occur as a person ages.