A College Student Is Taking a Full Course Load,working 20

question 39

Multiple Choice

A college student is taking a full course load,working 20 hours per week,and still has to take out a student loan to cover tuition.One day,the student sees a classmate driving a Lexus sports coupe and feels he just has to have one for himself.What factor is MOST LIKELY to prevent a successful marketing exchange between the student and a Lexus dealer?

• A)The local Lexus dealer does not have any sports coupes in stock.
• B)The student does not have the resources to qualify for a $50,000 auto loan.
• C)Although the Lexus is a great car,there may be other cars with better gas mileage and resale value.
• D)He's afraid that if someone at school sees him with the car,he might lose his student loan.
• E)His girlfriend wants him to drive a Kia Soul.

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Definitions:

New Information

Data or facts received or learned about something or someone for the first time.

Conscious Awareness

The state of being awake and aware of one's surroundings, thoughts, and feelings.

Misleading Information

Incorrect or twisted information which leads to false impressions or conclusions.

Motivated Forgetting

A psychological process in which individuals subconsciously or consciously block out memories or information that is painful, embarrassing, or otherwise unpleasant.