Which of the Following Was LEAST Challenging as a Pre-Launch

question 77

Multiple Choice

Which of the following was LEAST challenging as a pre-launch issue for 3M as it introduced the Post-it Flag Highlighter?

• A)manufacturing issues-where will the product be produced?
• B)place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
• C)promotion issues-how will 3M tell students the offering exists?
• D)price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores,mass merchandisers,office supply stores,etc.)?
• E)market segmentation issues-who is(are)the target market(s)for this offering?

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Definitions:

Legal Expense

Costs incurred by a company for legal services, including attorney fees, court costs, and other related expenses.

Paid-In Capital

The total amount of money or other value that shareholders have contributed to a company in exchange for shares of stock, indicating the funds raised from equity rather than from ongoing operations.

Par Value

The face value of a bond or the nominal value of a stock, as stated by the issuing company in its charter.

Common Stock

Represents equity ownership in a corporation, giving shareholders voting rights and a claim on a portion of the company's profits through dividends.